Laying out a business plan helped us identify the ‘unknowns,’ and made it easier to spot the gaps where we’d need help or, at the very least, to skill up ourselves.”“We own a bricks-and-mortar and ecommerce jewellery business that moved from Magento over to Shopify.
We created a business plan for the move, just as we did with our original website and ecommerce business.
Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.
As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.
Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan.
If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyways, just for practice. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible.There are many reasons to write a business plan—it’s not solely the domain of entrepreneurs who want to secure funding to start or grow their business.A business plan can help you clarify your strategy, identify potential roadblocks, decide what you’ll need in the way of resources, and evaluate the viability of your idea or your growth plans before you start a business.Enroll for free Few things are more intimidating than a blank page.Starting your business plan with a structured outline and key details about what you’ll include in each section is the best first step you can take.Here’s what a couple of entrepreneurs said when we asked them how useful writing a business plan was for their business.“We had a marketing background, but not much experience in the other functions needed to run a fashion ecommerce business, like operations, finance, production, and tech.Next, craft your vision statement: what impact do you envision your business having on the world once you’ve achieved your vision? T.: specific, measurable, attainable, realistic, and time-bound.Phrase that impact as an assertion—begin the statement with “We will” and you’ll be off to a great start. It’s no exaggeration to say your market can make or break your business.To define your values, think about all the people your company is accountable to, including owners, employees, suppliers, customers, and investors.Now consider how you’d like to conduct business with each of them.