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The theoretical framework that this study used to discuss about internet addiction will be Uses and Gratifications theory.UG theory founded by Elihu Katz in 1959, when Herzog examined the reasons people use the radio to listen to quiz programme (Herzog, 1942), and soap operas (Herzog, 1944) (as cited in Katz, 1959).
According to Katz (1959), the outcomes of media usage depend on why and how they decided to use the media.
Therefore, there are two main components that discuss in U&G theory which are media that choose to be engaged and gratification that get from the media (Ruggiero, 2000).
With the fully focus and gratification that the person get from internet, he or she might refuse to get out from the internet and at the end lead the person to internet addiction (consequences).
According to Chou, Condron, and Belland (2005), there are few studies found that there is a relationship between internet addiction and users’ social-psychological or personality variables, such as sensation seeking, pleasure experiences, use-and-gratification, loneliness, and depression.
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The problem is that researchers are now beginning to consider Internet Addiction.
Studies are revealing that there may be an actual form of addiction involved with over-use of the Internet.
Example like if now the social factors change to unpleasant peer relationship or problematic peer relationship, it will also affect the outcome of this theory.
If a person facing an unsuccessful peer relationship in the real communication, the person will go into internet to seek for another social utility from internet (audience motivation) and also shown as escapism from problem (audience motivation) that the person facing currently.