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Being "reasonable" is key; you can charge any price you want to, but for every product or service there's a limit to how much the consumer is willing to pay.Your pricing strategy needs to take this consumer threshold into account.Then you can make decisions about how much of your annual advertising budget you're going to spend on each medium.
Consider: Your Business's Website - If your business has or will have a website and/or a business Facebook page, describe how these fit into your advertising and promotion plan.
(Read How to Drive Traffic to Your Business Website and/or How to Create a Social Media Plan first.) See also: Trade shows - Trade shows can be incredibly effective promotion and sales opportunities - if you pick the right ones and go equipped to put your promotion plan into action.
However, a business plan isn't only about appealing to banks and investors.
The truth is, every business, regardless of size needs a business plan.
The risks are changing and evolving and the industry needs to move farther and faster to address them.
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A well-regulated gambling market, one in which consumers can have confidence can also contribute to sustainable business and growth over the longer term.
Set your pricing by examining how much it cost you to produce the product or service and adding a fair price for the benefits that the customer will enjoy.
Examining what others are charging for similar products or services will guide you when you're figuring out what a fair price for such benefits would be.
The most common marketing material is the business card, but brochures, pamphlets, and service sheets are also common.
Publicity - Another avenue of promotion that every business should use. While press releases spring to mind, that's only one way to get people spreading the word about your business.