Starbucks Research Paper

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One such campaign is the launch of Starbucks Instant Coffee.

The product was introduced to the social media by a video that showed a Wall street Journal reporter interviewing customers coming out of a Starbucks outlet.

This focus on increasing geographical presence somehow leaves the focus on customer satisfaction, product improvement, profitability of the business and sustainable competitive advantage at the back.

The Starbucks experience got lost in its race to jump in the coffee business and do all that its competitors were doing.

Another opportunity available to a Starbucks is the strategic option of alliance with retail and grocery stores.

If Starbucks starts selling its products like other brands at general grocerystores, it is possible that it becomessuccessful in tapping another customer segment that was previously unreachable through specialty stores.SWOT Analysis Strength The major strengths of Starbucks lie in its philosophy of continuous improvement.The company had been attempting to improve its functions throughout its lifetime.Extensive geographical presence seems to be an important objective at Starbucks.To emphasize the significance of this attitude it is enough to cite that only in the year 2007, Starbucks had launched 2571 outlets around the different cities of the country.Almost all the customers require that their phone have the latest and the best apps.The location-basedservices make it possible to search and find a nearby Starbucks shop with relative ease.It had lounges, where friends and families could come together and talk, which is usually not possible at places of work or even at homes.Opportunity Social media industry is rapidly developing at a fast pace.All these major companies and even small businesses make themselves visible at the social media platforms.The attraction of being low cost and wide reach tools, these websites provide a promise of instant recognition, once a thing goes viral.


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