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It is also the largest memory chip and TV manufacturer.Samsung operates in 79 countries, where it sells a range of more than 100 products.
Despite the enormous amounts of money Samsung spends each year on research and development, Samsung is struggling to innovate which is having a significant effect on company’s revenues and brand image.
report released by leading global consulting firm Booz and Company highlighted the fact despite Samsung spending US$10.4 billion on R&D in the fiscal year ended June 2013, that included spend of all business divisions including mobile.
Therefore, this company had no competitors at those times.
Samsung case study strategic management can also be researched from a perspective of a pioneer company.
The company’s commitment to producing ecologically friendly products and to decrease its greenhouse gas emissions has also been recognized.
Since 2009, Samsung has consistently been recognized for its leadership in driving eco-innovations.
Samsung is the world's largest mobile device, television and semiconductor producer, but developing software is critical for the company to compete with firms such as Apple and Google -- both of which have made a number of acquisitions to improve the software they offer.
The company was focused on the reconstruction of Korea after the war with an emphasis on industrialization and an important role was played by national legislation.
For the fifth consecutive year the company received the Environmental Protection Agency’s (EPA) annual ENERGY STAR Partner of the Year – Sustained Excellence Award. 9 onto the EPA’s 2016 Green Power Partner list for Top 30 Tech and Telecom companies recognized for significant renewable energy investments.
Its strengths lie in its ability to quickly and cheaply research, develop, and manufacture hardware in an amazing broad range of product categories, but company has trouble in software development for its hardware.