It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem.
For all readers with German language proficiency, a good read is the book by Wallach (2009) on the philosophical basic of science.
Kuhn shows that many of the great scientific discoveries were made by chance rather than by applying a rigid methodology.
Is there a real objective world out there that we can examine as researchers?
Or can we only examine constructions of something that might be real, true and objective? If you were never introduced to philosophy of sence, recommended reads are the seminal works by Thomas Kuhn and Paul Feyerabend: The structure of scientific revolutions (Kuhn, (1962 /1996) and Against Methods (Feyerabend, 1975/2010).
In order to better understand how and why qualitative data is useful and how qualitative data can be analyzed, revisiting the various philosophical positions ranging from positivism to constructivism is a good point to start out with.
The aim is to get you to think about your own position how you see the world from a scientific perspective.
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It appears to me that the board is trying to get money from the insurance company that is not really justified.