We make amazing, handmade furniture affordable for Chicagoans.We work with the best factories we can find and ship their exclusive, one-of-a-kind furniture pieces right to our store – skipping the middlemen, warehouses and unnecessary transportation costs that make furniture more expensive for customers, but not better.
We make amazing, handmade furniture affordable for Chicagoans.Tags: Best Article Writing ServiceHow To Solve Internet ProblemsDefining Marketing Research PaperApa Research Paper On HealthcareGood Transition Words Start EssayVirginia Tech EssayFord Foundation Dissertation ProgramSearch For Dissertations Online
The duo only sells furniture that uses plantation-grown or recycled wood, recycled aluminum, and doubling the store as a warehouse where everything is shipped from for their online orders to reduce their carbon footprint and the number of moving parts in the operations. They're finding early success with omni-channel retail by operating a highly successful online store in addition to their Chicago physical retail location.
I had a chance to catch up with Mike who broke down what it was like selling both online and offline and why they decided to go down that route.
But rather than get caught up with it all, they decided to cut the middle man out and started designing, sourcing, and buying furniture that was anything but what you'd find in a big box store and having it shipped directly to their store.
They also made a firm commitment to the environment in the process.
Last month, more than 12% of revenue came from online orders, but we believe that more than 50% of the customers who buy in the store have been looking intensely at products through the site before they visit.
We have a great market here in Chicago, and we worked with an experienced retail real estate broker to ensure that we capitalized on that.We also have a publicist, leading us to some terrific features in Daily Candy, Racked Chicago, Inside and local lifestyle publications, including Chicago Magazine.We’ll be featured on WCIU TV’s local morning show, You & Me This Morning, later this month, as well as other TV appearances to come.Retail truly is all about location, and is the single biggest expense when opening a storefront, so we took it very seriously.Our products come and go quickly, and there simply isn't time or space to set up vignettes like you would see in a traditional furniture store.We have an amazing store manager, and we don't know how he makes the place look as organized as he does.Wrightwood is all about zeroing in on furniture with extreme value, in comparison to the other traditional, popular big box retailers out there.We are constantly engaged in the industry, comparison shopping between our competitors, and studying every item before purchasing it.We review the brand name retailers, as well as online retailers and flash sale sites.There is not another store in Chicago (or anywhere for that matter) that compares to the values and quality we offer.Customers have been receptive to our model and we started turning a profit in our second month.