Have a proposition, tell me what you stand for: “locally sourced”, “made from scratch daily”, “lightning-fast service” Remember, you can’t be everything, so choose where you’re going to be awesome.
This will be different depending on what you’re hoping to create, this example is based on one that I used: “We are seeking a 50-100m2 retail lease with street frontage in the downtown area.
EXECUTIVE SUMMARY [COMPANY NAME] c/o [NAME] [ADDRESS] [PHONE] [EMAIL] Panda Tip: In the opening to your Executive Summary you should give the basics.
Explain how the idea was conceived, the location at which the coffee shop will be located, and introduce the owner(s).
Panda Tip: Be sure to explain why you feel that you will be a profitable business by the time you claim in the above statement, and any other claims you may make.
People making investment decisions need to see a logical progression to profitability before they invest.It’s a shame, because it is a great way to plan out the details of your new business.I’m not trying to provide a checklist here of every detail you should consider, but here are my tips on making business planning useful and maybe even a little fun: Most people, when starting a business, have an image in their head of how they want things to look & feel – from the signage, to the type of food to the vibe of the staff to who they imagine their customers to be…no better way to express that than with pictures.Businesses that have been around a while are good at something, find out what it is. Describe your target customers in a specific way, including why they are visiting you. Spell out the details, include a sample menu – you know who you’re targetting, so tell me what you’re offering that will appeal to them: “gluten-free”, “online ordering”, “no-limit EFTPOS”, “take-away window”, “single-origin drinking chocolate”, “free newspapers”.Here’s an example to get you started The Australian Bureau of Statistics also has useful (and free) data on demographics by suburb. And equally, what you’re not going to do, if it helps define your concept and how you stand out: “no syrups”, “sit down only”.Unless you’ve done this before, get some help on this – the projections are guesswork beyond a certain point, but they are essential to make sure that your plans are viable._____________________________ That’s all for now…If you haven’t already, check out our post on opening a new cafe Feel free to drop us an email [email protected] – or sign up for our wholesale newsletter at the bottom of this page, to get sent more information like this once a month.such as schools, medical centres, pharmacy, public transport, Office blocks etc.you can use these to target the people most likely to be in the immediate area during your trading hours.Coffee shops are popular locations not only to grab a change of scenery to get some work done, but are often the sites of informal meetings.Really paint the picture of the atmosphere you are going to create.