As a critical piece of any bakery business plan, the executive summary is used to introduce your bakery and give some crucial highlights.
It has become essential to cut through the noise and get the word out about your business, so use this section to outline your marketing efforts.
This includes any plans for: This portion of your business plan should shine a light on everything that’s going on behind-the-scenes that makes your bakery the best that it can be.
While it’s tempting to forgo what might seem like a tedious exercise, taking the time to go through this exercise will not only help you think through the best approach to growing your business, but it will also serve as a guiding document for hiring, expanding, and more in the future.
When you sit down to create a business plan for your bakery, you need to look at your business from every angle; even angles that aren’t there yet!
You will need to justify the demand for your business in its particular location.
Address any competition in your area and keep in mind that depending on your market area, your competition might not just be other bakeries, but supermarkets as well.
Whether they are looking for your bakery specifically or researching the best place to buy their wedding cake, a Google My Business (GMB) page can provide information that will drive sales and make your bakery a viable option for people who don’t know about you yet.
As a bakery owner, your job isn’t only to make delicious baked goods.
A business plan needs to include plans for the present and the future.
Ask yourself questions like: To get started, really think about all of the answers to questions relating to the present and future of your bakery. Maybe take a weekend retreat to get it done, or even talk it through with your family or advisers.