Burger King Case Study Swot Analysis

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Opportunities Mc Donald offers healthy products with nutrition information printed on all packaging are a great opportunity. Offers optional allergen free food items such as peanut and gluten free.

Mc Donalds is the first FDA approved quick service restaurant (QSR) offers low fat and low calorie ham burgers, Mc Donalds is using the marketing strategy “just in time” serving a customer in 90 seconds. Combine business with retailers (supermarkets)Threat They have been noticed by NGO worldwide that they are disrupting the local eating habit in young generation.

Every company can benefit from a SWOT analysis of its company’s basic strategic building blocks, even if it’s determined that little to no change is necessary.

Tim Horton’s announced last year that they have joined with Burger King to form the 3rd largest quick service restaurant company in the world. Huge brand reputation and occupied first position on the list of emotional attachments as compared to Mc Donalds and Starbucks. Makes regular investment on their stores High Competition faced from Mc Donalds and Starbucks Unstable U. economy which is directly effecting customers buying power Rapidly changing preferences of customers. Low-cost provider strategy describes Tim Hortons wherein their prime goal is to provide their product and services at a low cost that their competitors cannot match.

Weaknesses Mc Donalds failed to offer pizza because it is less able to compete with pizza fast food chains. They are spending more money on training as more employee turn over in Mc Donald.

Globally it is noticed that Mc Donald disrupts the local eating habit especially in younger generation.

Strengths Mc Donalds is the number 1 fast food chain in the world Mc Donalds succeed to its competitors like burger king because of its strategy “just in time”.mcdonlds achieved his goals both domestic and international markets.

According to fortune magazine 2005 Mc Donalds as “best place to work for minorities”.

Burger King is recognised for its cost saving strategies that enable them offer lowest prices to customers. Tim Hortons is a Canadian Multinational fast casual restaurant that is recognised for its doughnuts and coffee.

Tim Hortons already has declared mass layoffs from their corporate office. 4- If you were the V-P of Human Resources for Tim Horton’s what would some of the impacts be upon your H. It is the largest quick service restaurant in Canada.


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