Examples include many novels, and newer editions or reprintings of older books.
Since paperbacks tend to have a smaller profit margin, many publishers try to balance the profit to be made by selling fewer hardcovers against the potential profit to be made by selling more paperbacks with a smaller profit per unit.
It proved an immediate financial success in the United Kingdom in 1935 when Penguin Books adopted many of Albatross' innovations, including a conspicuous logo and color-coded covers for different genres.
British publisher Allen Lane invested his own financial capital to launch the Penguin Books imprint in 1935, initiating the paperback revolution in the English-language book market by releasing ten reprint titles.
That contract prohibited Fawcett from becoming a competitor by publishing their own paperback reprints.
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Roscoe Kent Fawcett wanted to establish a line of Fawcett paperbacks, and he felt original works would not be a violation of the contract.At first, paperbacks consisted entirely of reprints, but in 1950, Fawcett Publications' Gold Medal Books began publishing original works in paperback.Fawcett was also an independent newsstand distributor, and in 1945, the company negotiated a contract with New American Library to distribute their Mentor and Signet titles.The paperback revolution essentially broke this relationship by redefining it through access to knowledge.In the United States, many companies entered the paperback publishing field in the years after Pocket Books' inception, including Ace, Dell, Bantam, Avon and dozens of other smaller publishers.To reach an even broader market than Lane, he used distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences.Because of its number-one position in what became a very long list of pocket editions, James Hilton's Lost Horizon is often cited as the first American paperback book.After that initial success, booksellers showed more willingness to stock paperbacks, and the name "Penguin" became closely associated with the word "paperback".In 1939, Robert de Graaf issued a similar line in the United States, partnering with Simon & Schuster to create the Pocket Books label.De Graaf, like Lane, negotiated paperback rights from other publishers, and produced many runs.His practices contrasted with those of Lane by his adoption of illustrated covers aimed at the North American market.